Are you are an artist who loves making interior design sketches and wants to make a profit from it, or want to become one? In this article on my blog, I`m going to suggest you my Instagram strategy for client search.
The number one thing is the great and mighty Instagram. Interior sketching is a visual content, it`s something that people see with their eyes. What platform is usually used for posting beautiful photos? Instagram and Pinterest, of course. This post refers to the first one.
Well, I`ve prepared for you a good strategy and a firm plan of actions:
A new profile
You make a new Instagram account especially for interior sketches and you never post anything else there: no lovely kittens, no food, landscape pictures, or photos of you lying on the beach. There should be only your sketches. Sometimes you can post your photos, but they must be on-topic photos. I mean in those photos you should be drawing your sketches, or for example, attending an interior presentation. All photos in this account must show that you are a professional sketcher but not a hot and beautiful girl or a young mother or an animal lover. You should focus on only one subject: interior sketching and you designing your interior sketches.
Profile description
Here is an example I made for you. Write something like this in your profile:
Profile name: sketchnazakaz ( I don`t know if there is any profile like this on Instagram)
Profile description: I draw make-to-order interior design sketches with markers. Price for a sketch: starting from USD 100. Lead time: 2 workdays. You can write your questions in the direct messages or via Whats up. Contact me today: +7921 1234567
Posts frequency
Post frequency in this account: 1 photo a day. Your stories and live streaming must be about one and the only subject: interior sketching. Tell about your make-to-order designs, your recent works, and what designs you made before, tell what project you are working on now. Tell your followers about your orders and clients and your favorite sketching styles, show your works, etc. I think you got the idea.
Posting Schedule
In a perfect world, schedule your posts at least for the next three days. However, it`s better to make a plan for the whole week. I know, it isn`t easy to make yourself do it, but it`s very important. It doesn`t matter how many followers you have. Even if there are only 16 people and 10 of them are your relatives, you shouldn`t give up. By the way, your posts should appear at weekends as well. Remember, there are no weekends on Instagram. Seven days = seven photos of your sketches.
Posts with sketches and prices
As soon as you finish one or more make-to-order sketches, post photos or scanned copies of them in your Instagram profile, and don`t forget to mention the price in the description. I think it`s clear that it isn`t a good idea to draw make-to-order sketches for free. And still, if you are a kind and generous one, let me remind you once again: please don`t go altruistic, your time, work, talents, and knowledge must be paid and show a profit. Drawing interior design sketches for free is a discredit to all visual artists.
Light in the photo
One more helpful piece of advice: the photos of your works should be taken in daylight at the window or outside or you can scan them for better results. Use Instagram filters to add some brightness and contrast, but don`t overdo with them.
Hashtags
If you want to get more eyes on your Instagram posts, I strongly suggest you to use sketching hashtags. Analyze the most popular ones and use from 10 to 20 hashtags with every post. The best
Hashtags for you could be #sketches #interiorsketches #markerdrawing #maketoordersketching #interiordesign
“Your new profile should be focused on only one thing: sketching and you working on your sketches.”
And yes, obviously your Instagram profile must be set to public. Honestly, I was surprised to see too many private accounts where it was written “make-to-order designs” in their bio.
What then? Who is going to work with those people if nobody can see their drawings?
Is everything clear about Instagram? Did you get inspired? Then go for it, and do it today, right now, don`t lose your longing or you will never get anywhere. As A.S. Pushkin said “the noble promptings of the spirit”.
In the end, I want to wish you further creative success, new interesting projects, and a long queue of clients! Good luck!
Please let me know if this blog post was useful for you, share your thoughts and ideas in the comments.
P. S. And what's the main, if this blog post was useful for you and you liked it, please share it with your friends on your social media. Many thanks in advance!
Olga Sorokina
In my online course on interior sketching for beginners (“BASE“, Bonus section) I go over two other magnificent and never-ending sources of eventual clients:
Check the course, click the button:
Learn more about my online courses on interior drawing with markers and on iPad:
